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Social Media Week LA is conference offering a series of conversations and activities on emerging trends in mobile and social media. The conference is held twice a year in over 24 cities around the world. Social Media Week LA 2014 starts this week with its headquarters in Santa Monica. With…
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Social Media has become an integral component of modern day Public Relations. Story telling is an important skill to social media that requires a combination of excellent writing skills, visual communication skills, and branding. It is our job to create and share relevant and engaging content. We are experienced at…
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Creating and maintaining the right branding for your product or service is crucial for every business. Branding refers to the personality, tone, voice and style of your company. Your brand is how you communicate with consumers and how they remember you, distinguish you from the crowd. It is also a way for…
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I know you may be thinking “why does my business even need a Google+ account?” Google+ often gets the short end of the marketing stick because it is smaller network compared to Twitter and Facebook. However, there are several benefits to have a Google+ account. Receiving more +1s (the equivalent…
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Over the past few years social media has become one of the fast growing and ever changing marketing tools for businesses. While some businesses view social media as “the next big thing”, others view it as a time consuming affair with no practical advantages. However, in our opinion social is…
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If you’ve been on Facebook, Instagram or Twitter this week it is highly likely that your feeds have been showered with a viral campaign, videos of your friends and celebrities dumping buckets of ice water on their heads. It was former Boston College baseball player Peter Frates’ idea to use…
