What is content creation? Who creates content? What kind of content? Why content creation? These are all valid questions that companies should be considering in order to best market their brands. Content creation is a strategic marketing approach that aims to generate original content that is relevant, timely, and interesting to attract and retain potential consumers. Through content marketing, companies can build their own channels and publishing outlets in hopes of driving long-term growth, increasing awareness, and a better understanding of their target consumers.