For a social media agency, there is nothing worse than struggling with some creative block. You’re on a deadline and your brain isn’t pulling through for you, you need some original ideas and inspiration. Well don’t worry, here are 5 great ways to spice up that content and liven up your Instagram feed.
Create a weekly series!
Wonder Wednesday, This Week in Jurlique, Perfect Bar: In a Nutshell. Choose a day of the week and catchy alliteration or phrase to match that aligns with your brand. Use this as a great way to interact with your audience. They can ask questions and you can give more insight on your company and brand.
Hey hey giveaway!
Everyone loves free stuff and giveaways can be incredibly effective in growing your audience. Giveaways consist of sharing, liking and following for a chance to win a prize. There are a few different kinds of contests you can run, the best for your company just depends on your specific goals. Some different types you can do are partnered promotion giveaways, photo caption contests and follow or like-to-win sweepstakes.
The easiest way to get more eyes on your content and your feed! Post an inspiring and relatable quote or a cute and funny picture and ask your followers to tag-a-friend. This is key to create more engagement on a post that otherwise might not get much traffic.
Go live or poll your followers!
People love the idea of watching real time videos instead of pre-recorded ones and going live shows you care and want to take the time to personally connect with your followers. Taking polls in your story with the new Instagram feature is also a great way to get feedback and find out what people want to see and get more of. As a social media agency, if we know anything, it’s that people love to share their opinions.
Let your followers take the work off your hands sometimes. Take the pretty photos from your followers that have tagged your company, brand or clients of your social media agency and use them for your feed. People will be excited to see their photo reposted and it breaks up the promotional content. Just don’t forget to give them credit in the caption!
Remember these tips the next time you’re having a hard time coming up with ideas for content. It’s not as complicated as it seems and you’re probably thinking about it too hard. Have fun with it and let your feed be the light-hearted, genuine and visually appealing account that people search for when they open up their app.
To learn more about how to spruce up your Instagram feed, click here.