The world of beauty is constantly evolving, with new trends popping up every single day. In order to compete as a brand, keeping up with the latest trends and being open to change is key. At our beauty public relations agency, we know that there are thousands of ways for brands to capitalize on a new trend to launch its business to new heights. Here are some of our favorite beauty trends for all of our beauty public relations folks:
Dip Nail Polish
Dip is all the rage this fall, since it doubles as a second layer of protection as well as a beautiful manicure that lasts for weeks! Whether you are going to a salon or doing it at home, it always comes out looking like perfection.
Lash Lifts/Extensions
You might have seen the LOL lash memes, but these are no joke! Everybody who is anybody is getting these and looking amazing while they’re at it! Brands are capitalizing on the eyelash extension trend by coming out with care kits, extension-compatible products, and even at-home DIY lashes.
Wispy Bangs
No we are not traveling back to 2002 — we are bringing them back this fall. Wispy and feathered, long bangs are the new and improved hair trend we have been waiting for. Book your appointments today, ladies and gents.
Rose Water
Nothing is more refreshing than a quick spritz of Rose Water on a hot summer day. Not only does it cool you off, it hydrates and nourishes your sun-kissed (or wind-kissed) skin! Our favorite one is Jurlique’s Balancing Rosewater Mist.
CBD Oil
CBD is something that is in now, and from what it looks like, has no plans of leaving anytime soon. Our favorite CBD oil is Brain Dings 500mg CBD Oil, since it is non-comedogenic and won’t clog your pores. Putting a drop of it in your moisturizer or straight onto clean skin is hydrating and calms redness, inflammation, and can even help with dark spots.
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