When it comes to receiving media coverage, crafting effective pitches is one of the most important skills to learn. Journalists and influencers are receiving hundreds of pitches every day, and the last thing you want is for yours to get lost among them. While we understand the importance of crafting exciting and eye-catching pitches at our public relations firm, we also understand that doing so can be both difficult and overwhelming. Luckily, here at BLND, we’ve put together a few key tips that will help your pitch stand out.
There’s nothing worse than receiving an email that was clearly copied and pasted to an entire contact list. To avoid this effect, you’ll want to make sure you include a personal statement. Reference details from their past work and connect those details to your pitch. Doing so will make your pitch stand out among the many generic ones that journalists and influencers receive.
Make Sure It’s Relevant
Even if you write the most amazing and thoughtful pitch in the world, it won’t be effective unless it’s relevant. For example, if you’re pitching a brand new beauty product, you probably don’t want to contact a sports journalist as they most likely won’t be interested. Doing a little bit of research will save you lots of time and effort in the long run.
Maybe you were running behind schedule so you sent out a pitch without reading it over, or you just simply forgot. We get it, but from the journalist’s perspective, this makes the public relations firm look sloppy. We know how busy and stressful workdays can get, but taking the time to read over your pitch before you send it out is essential. Using improper grammar or spelling your contact’s name wrong can result in a major lost opportunity.
Keep It Short and Sweet
Let’s face it. Journalists and influencers are receiving hundreds of pitches every day and they simply don’t have the time to read through an extensive essay. Get to the point fast and include only the important information. Otherwise, you risk having your pitch read only half-way through, which is the last thing you want.
Now that you know how to create an exciting and eye-catching pitch, here are some other email tips our public relations firm uses.