In today’s society more people are likely to engage with others via the internet than to stop on the street and talk to a random guy holding a clipboard! Nonprofits have to engage with the public through social media to stand any chance of reaching a wider and younger audience. Luckily there are many positive ways a charity can make a huge impression through utilizing the computer….
Real time events – People feel connected to others when they see current events unfolding in real time and consistent material being shared. Over 40% of Twitter users now claim the site is their main source of news material. A charity should therefore keep their nonprofit social media audience updated with information and build connections by retweeting and mentioning other users.
Build the story – Facebook is great for nonprofits to share a lot more information and personal stories. The site is great for holding both pictures and videos, as well as administrative details on the charity and applicable posts. People can share a link on their own account and ‘like’ multiple posts very quickly. It is a good platform to engage with the public on a deeper level.
Go viral – I know it’s a lot easier said than done, but it’s not impossible! Creating something unique and engaging can work wonders for a charity. For nonprofit social media using a site like YouTube is fantastic in making something simple but compelling. They say ‘a picture is worth a thousand words’ so create a powerful video diary or fundraising skit and you’ll soon get people reaching for their purse to donate or visiting your site find ways to get involved!
