Brand activations are those interesting, creative ads and PR stunts that we occasionally see from companies. Moreover, activations are typically blended with a social media strategy to get the public interested in a brand’s product and check them out. Above all, it’s a campaign, event or interaction.
By piquing interest through your brand activation and developing your social media strategy, you’ll be able to increase awareness and engagements for your brand. Here are a few of our favorite brand activations that happened last year.
Buzz, buzz. Watch out for bees! A McDonald’s in Sweden revealed a miniature version of the classic restaurant in the form of a fully functional beehive!
Not only is the beehive adorable, but the replica is complete with drive-thru windows, seating, signs and open air tables. Therefore, the fast food company is calling this hive ‘the smallest McDonald’s in the world’.
This interesting piece, commissioned by National Geographic, appeared in London’s Paternoster Square as a tangible reminder of the world’s dwindling big cat population.
The artwork was created to disappear slowly over time – a moving reminder that lion populations are dwindling. Moreover, the poster provided a strong call-to-action for the public to visit their website to make a difference. Click here to watch their video of National Geographics – Disappearing Missing Cats Campaign.
A limited-edition run of label-less Diet Coke cans were being introduced at events and festivals over the Summer in the U.S – including Essence Fest, Girlboss Rally and Pride parades in Los Angeles and New York City.
This campaign imagined a world without imposed labels, and promoted diversity and inclusion. Moreover, Coke sparked conversations about labels and what it means to live in a world of accepted self-expression.
So, if you didn’t know what a brand activation was before reading this, now you do. Brand activations are everywhere you look.
To learn more about brand activations from our social media agency, click here.