On average, journalists will spend less than one minute reading an opened press release. A press release can be the golden ticket to an endless amount of coverage for a company or brand, if done right. But what does it take to be considered newsworthy? We’ve put together a list of 5 helpful tips to help you write a great press release.
1.Don’t Kill the First Paragraph
The first paragraph in a press release is crucial to nail. In the beginning, it is important to grab the audience’s attention with a strong and exciting opening. Ask yourself, why would anyone care? Also, get right to the point. Journalists don’t have time in their busy day to read material that may not even be relevant. Address every salient point in the first few sentences. The supporting information should be provided in the following paragraphs.
2. Quotes and Hard Numbers
Quotes and statistics can elevate any press release. A quote, from a trusted and respected source, can add information, as well as provide a human element. Additionally, reporters love statistics and numbers that can back up the material. Be sure to provide the source of these quotes and stats.
3. Include Contact Information
A common step that many people forget is remembering to include the contact information. This is key when a reporter wants to follow up about the material they have received. Include an e-mail address and phone number at the top of the page of each press release. Make sure this e-mail and phone number are correct. If they are interested and don’t have your contact info, it can crush your chances of any press.
4. Leave Them Wanting More
After you have provided all the necessary information, leave the reader wanting more! It is a great idea to include how they would go about accessing more information relating to your press release. Provide links to the websites where they can learn more. Including some visuals and pictures also a good idea to keep them interested.
5. Triple Proof Read!
Nothing is worse than sending a press release off and realizing you spelled a simple word wrong. Triple proof read your press release! Then, ask a friend or co-worker to also read it over to ensure 100% accuracy. Let journalists know you are a professional who understands basic grammar.
It will take time and practice, but with these simple five tips, you are sure to have a successful press release!
