The best PR firms in Los Angeles has to offer have services and clients that run the gamut. However, there are only a few with the secret sauce to compete among some of the top agencies in the world. How does a LA PR firm rank among the best? Here are three pieces of the puzzle that make up the best PR firms Los Angeles boasts.
Local, National, and Global Connections
It should be a given that the every LA based PR firm should have the best connections locally and at least a few connections nationally with media that isn’t based in LA. However, the best pr firms Los Angeles can offer connections that range globally. Connections are not simply to have relationships with media, but to have connections that range from companies, marketers, advertisers, etc. These are the people that make up the ability to drive the bottom line, which the best PR firms should offer. A weight worth in global connections can help expand brand awareness beyond what you could have ever imagine and open up new business opportunities along the way.
The best PR firms Los Angeles has do not just hit the ground running without a strategic plan in place. If that is your expectation, then don’t count on getting much out of your firm. Every firm should have at least two to three designated Senior Account Executive, VP’s and SVP’s crafting and creating the ultimate plan for the services you and the firm have decided is most needed for your company. That can range from brand awareness, social media marketing, crisis communication, etc. This process (which does take time) is the most fundamental step in the relationship between client, firm, and the public.
An Uninhibited Creative Team
There is no such thing as, “we can’t really do that.” There are definitely times when open communication is necessary to decide the best approach, timing, and the appropriateness of the campaign with current news. However, nothing is impossible (unless it’s illegal). The best PR firm Los Angeles will boast a creative team that can execute ideas other firms haven’t thought of — better yet, they have case studies that reflect their exceptional work. For a firm to specifically have a creative team that generates original campaign ideas can set the firm apart from the rest. In the digital age where content is king, it is so important to set the standard for your product, service, or industry as the expert and create engaging content to drive sales.