Resumes are not what they used to be. A simple Word Document explaining your schooling will no longer do. In the Digital Age, especially in the world of PR and Social Media, your social media accounts are just as important as your standard resume. Most companies nowadays ask for your Instagram, Twitter, LinkedIn handles, and more. They aren’t making it a secret that your social media profiles are, in fact, a factor regarding employment.
If you think about it, all of the content on your social media accounts is essentially your portfolio. Rather than making your accounts private, as parents tell their high schoolers applying to college, own your content and use it as an example of what you can do if hired. Make sure you are knowledgeable about a variety of social media platforms. If you use YouTube, include a link to your channel. If you’re active on Tumblr, make sure you’re posting and interacting with other pages.
Here are some quick tips to make sure you’re using social media to your advantage:
Instagram. Brand yourself. Visuals are extremely important in marketing. Not only are you showcasing your witty caption capability, but a portion of your personality is present as well. Be sure that your profile is consistent to ensure that employers take you seriously.
Twitter. Tweet about relevant content. It proves that you understand the purpose of Twitter and use it to your advantage. Also, make sure you follow professionals in your field. Interact with them. It is much easier to form a relationship by interacting with individuals, rather than companies.
Facebook. You may believe that Facebook is outdated, but employers do not. This is one of the first platforms employers check when reviewing a resume. Make sure your profile is up to date and taken seriously. You may want to double check that certain aspects of your profile are public, while others are private. Not everything needs to be visible, but your profile is definitely a tool to take advantage of.
Pinterest. Show off your look. Pinterest is the mood board of the Internet. Show consistency throughout your boards, while being mindful of your pins. This will not only showcase your knowledge of the platform, but is a great way to express your style and personality as well.