Social media management is a very time consuming job. From creating content to drafting captions, engaging with followers and measuring analytics, social media managers wear many hats in order to pull off effective strategies to grow their brand’s accounts. Suddenly, here comes artificial intelligence. With innovative technologies like ChatGPT and Starry AI, many are wondering how AI fits into social media. In this blog, we offer some ideas on how social media firms and managers can use artificial intelligence to improve strategies, speed up processes, and offer a competitive edge that enhances your digital presence.
Generating Content Ideas
Like every creative role, social media managers can struggle to come up with new content ideas for their brand. AI tools like ChatGPT can offer great topics and content ideas that you can use as a launching pad in content creation. Prompts like ‘[social media platform] content ideas for a page about [topic]’ or generate content ideas for [platform] for a brand that offers [topic / product] to appeal to [audience]’ can be a great start to build lists of ideas. The more descriptive and specific you get with the prompt, the more specific and targeted the ideas will be.
Competitor Analysis
Oftentimes, evaluating your brand’s competitors and researching what works for them is a great way to enhance your strategies. However, in the world of social media, it can be difficult to narrow down your competitors and get the right inspiration. With ChatGPT, you can quickly generate a list of similar brands, and rank by highest following / engagement on Instagram. This will show you your top competitors, and who is doing the best on social media.
Caption Writing
Perhaps the most obvious use for AI in social media is for caption writing. Although very important to a strategy, captions are often tedious and time consuming to produce. AI tools can help create a base idea for captions. Again, the key here is to be as specific as possible in your prompts, and use the generated responses as clay that you can mold and perfect. A few good ChatGPT prompts to start with could be:
- ‘Can you suggest a [adjective] and [adjective] caption for my [platform] post about [topic]?’
- ‘Can you suggest captions that will motivate my followers to click on my website link?’
- ‘Write a persuasive caption that highlights the unique value of [brand’s product] and mention specific examples on how it improves a user’s life.’
In today’s digital age, not utilizing the technology available to you could cause your brand to fall behind. While AI can’t replace a good social media manager, it can certainly help improve operations and efficiency of our work. Embracing tools like ChatGPT for your social media strategies could be a huge opportunity for your brand. To learn more about social media trends and tools, click here.
