Hosting a Successful Social Media Giveaway

social media giveaway

Social Media Giveaway? One fun aspect of social media, is the endless possibilities of marketing. Social media is rapidly growing and reaches millions of people across the world everyday. With different platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and more, there are countless ways to market. One great marketing tool, is hosting giveaways! We here at BLND have put the best tips together when hosting your next giveaway!

The Item
When deciding on a giveaway, the first step is to pick the right item to giveaway. Make it fun to get people engaged and interested in the promotion. Make sure it’s relevant to your audience and the type of audience you hope to attract. Once this is decided, “sell” the item through social media! This means having a clear photo and a detailed description of the item. You’re readers should know exactly what they are entering and what they can win. Don’t make them do all the work, otherwise, they probably won’t enter.

Decide on a Deadline
When hosting a giveaway, determine how long the contest will run. Typically, 7-10 days is great for any social media giveaway. This isn’t too long, but isn’t too short. This is just the right amount of time to promote the contest.

What are the rules for your giveaway? Ask yourself, if participants have to post a photo on their personal sites, or just simply tag a couple of friends on the post? Make sure to put the deadline in this as well and when the winner will be announced! Don’t over look the little details!

The best way to get people involved, is to be equally involved! Engage with people through social media. Comments and likes will draw in more people to your page. Consider reaching out to different networks and social media platforms to draw in a new crowd. Getting the word out about the giveaway will add more competition!

When picking a winner for the giveaway, consider picking a winner who will, in return, promote the giveaway through their personal social media page. Who has the most active page with followers, comments and likes? When a winner is decided, tag them in the post and let them know they’ve won! What do they need to do to collect their prize? What happens if they do not respond for a few days? These are all great questions to ask yourself for hosting a successful giveaway.