Days are always hectic at BLND PR, a boutique public relations agency located in Hermosa Beach, CA. This is why we are now the masters of organization and productivity. In order to keep track of all of our assignments for our different clients, we use many tools that make it easy to track social media and build coverage reports.
This tool makes all things press related seem like a breeze. Meltwater tracks when you are mentioned in the media and gives you multiple reports on the spot. Also, they have an extensive database of writers and journalists that is easy to filter to find exactly who you need to reach out to.
Sprout is our favorite tool to keep up with social media. Sprout connects with your social media platforms and lets you schedule posts in advance. This tool automatically posts for you, depending on when you schedule your posts. Besides that, Sprout is great to track social media analytics and increase engagement.
If you want to know what your clients are saying about you, then Brandwatch is the tool for you. It tracks social media platforms whenever someone mentions your brand and gives you their post to analyze. It delivers consumer insights such as positive and negative sentiment analysis and makes it easier for you to truly get to know your customers.
Trello is our organization tool of choice. It basically allows you to create virtual boards that you can share with your team. We use these boards every day to create to-do lists. As a boutique public relations agency, we love to make boards for bigger projects such as Instagram coverage maps and blog calendars. Trello allows you to break it down into smaller categories, making sure that no detail or task goes unnoticed.