Summer Beauty Trends Your Brand Can’t Miss

beauty public relations

Summer is the time of year to have fun with your makeup–whether it be with bold colors, radiant foundations or metallic shadows, we’re here for it. While many of us may not be attending extravagant events or gatherings right now, there’s no reason why you shouldn’t be able to have some fun with your makeup. As a beauty public relations agency, we’re always on the lookout for the latest trends. In fact, familiarizing yourself with current trends is essential if you want to secure quality media coverage for your beauty and skincare clients. Here at BLND, we’ve put together a few of our favorite summer beauty trends your brand can’t miss.


Neon Eyes

Just as spring fashion shows predicted, neon colors are all the rage this summer. Whether it be with bold eyeshadow or pink wings, adding a pop of color to your eyes is the perfect way to spice up your daily makeup look.


Faux Freckles

There’s nothing that screams summer like a sunkissed glow and freckles. However, spending hours in the sun and potentially damaging the skin to achieve this look is far from ideal. That’s why we love faux freckles–they’re easy and just as natural as the real deal, but without the risk.


Blush, and More Blush

If you’ve always been a fan of blush, you’re in luck this summer. We’re seeing over-the-top blush looks everywhere from our favorite celeb Instagram accounts to TikTok tutorials, and we’re not mad at it. From your cheekbones to the bridge of your nose, blush has no boundaries this summer.


Baby Fresh Glow

Now more than ever it seems that everyone wants to achieve that fresh, dewy makeup look. While there are many ways to achieve this look from moisturizing skincare to highlighter, our favorite product is a facial mist. It’s fast, easy and refreshing. When it comes to maintaining a fresh face all day, Jurlique’s Rosewater Balancing Mist has been our summer go-to.

Now that you’re up-to-date on the latest summer beauty trends, here are some other beauty public relations rules your brand will want to know.