Network…Network…NETWORK. Isn’t this the buzzword that we’re all so tired of hearing? Well, it shouldn’t be. When done right, networking is the single most powerful marketing tactic that can accelerate and endure success for anyone. And no, we’re not talking about the one brilliant random contact that you never contact. We’re talking about a mutually benefited relationship that expands your sphere of influence.
Here are four reasons why you should invest time and effort into building relationships:
This specific reason doesn’t necessarily convert to money. It’s more about creating quality friendships and having someone understand you on a psychological and emotional level. The support system is important and makes less of a lonely world.
Now here is where the monetary benefits kick in. If opportunities are not landing at your doorstep, then it’s important for you to go out and find it yourself. Whether it’s a business referral, request for your services/products, or partnerships, it’s important to search for, find, and seize opportunities.
Networking regularly and pushing yourself to talk to people you don’t know will build confidence and poise. Not only will you become more comfortable with social interaction and public speaking, but it can also help build your reputation as knowledgeable, reliable, and supportive.
Take out the pre-conceived notions of networking being dry and forced, and you’ll find it’s actually a lot of fun! Learn to appreciate the experience of getting to know complete strangers and expanding your horizons. You’ll also learn that enjoying the conversations creates more value and authenticity in the connection.
It’s important to understand that, networking is a virtuous cycle. Building relationships and connections leads to more business opportunities, which leads to more people and more business, and so on. Networking is free, most of the time, and it’s full of like-minded individuals that are looking for opportunities to grow. You’ll never know what opportunities are waiting for you if you never try to seek them.