Executing a public relations agency campaign can be a lot of hard work and long hours of brainstorming, but once it all comes together, the work is definitely worth it. Campaigns should have a clear objective, such as informing the public of company news or improving a brands reputation. It should be able to reach the ideal audience and create the necessary traction the brand needs. Here are some tips and tricks on how you can execute a stellar PR campaign:
Set a goal.
When you are beginning a public relations agency campaign, you must look at the big-picture goal. What do you want to achieve? What do you want your brand to be known for? This is where you take into account your budget and any time constraints that could affect your vision. Laying down a blueprint of what you want your campaign to look like, how you want it to connect with your audience can help you measure your success.
Choose the right platform.
After you decide on what you want your goals to be and who your target audience is, you’ll want to choose a platform to deliver the message. Does your audience enjoy reading print magazines or do they prefer online publications? If your demographic is teenagers to twenty-somethings, maybe Instagram or Twitter would work. If it is an older audience, perhaps Facebook. These things will help you map out your exposure and the success it will have.
Be creative.
Anything news about our clients is considered amazing to us, but how do we get that info out to the public? Why should they care? Coming up with creative takes on how to come about the campaign can be the most difficult part, but once you start brainstorming, the ideas start flowing! Does your brand want more twenty-something attention? Maybe have a rooftop bar event at a new hot spot in your city! Knowing how to connect with the audience and give them what they want is a vital part of your campaign.
Distribute wisely.
Distributing your campaign to relevant media publications is what makes or breaks your exposure. Don’t just send it to big sources — local TV and radio stations can bring in traction for your brand. Do you research and make sure that campaigns like yours will influence their news stream. Outlets are looking for clever and interesting stories, they want to bring the same kind of attention to their own brand as well.
As mentioned before, public relations agency campaigns can be stressful but with the few tips and tricks you pick up on the way, you will get into a perfect groove and will be able to create amazing content!
For some public relations agency event examples, click here.
