Which Social Media Platforms Will Thrive in 2020 (and Which Will Die)
- Jan 06, 2020
- By Sara Myers
Since 2004, social media usage has been steadily increasing. More and more users sign on each day, and more and more platforms are being created to match the demand. However, the increase in popularity in some social networking sites means the decrease in popularity in others, so social media strategies must change with the trends. Today, the top three platforms used by brands are Facebook, Twitter, and Instagram, respectively. Other platforms, however, are riding closely behind. Being a pioneer on these smaller sites as a company may ultimately pay off with your audiences. Here are our predictions on sites that will thrive in 2020, and the ones that will die out.
Those That Will Thrive: Instagram, Twitter, Pinterest
Visual social media sites have been the pinnacle of the digital age, and continue to rise in popularity. As the attention span decreases with each generation, people become heavily reliant on visual stimuli to create interest and get messages across. To succeed on these sites, your brand will need to have a strong visual relationship with its brand identity to translate a message in less than 140 characters.
Those That Will Die: Facebook, Snapchat, TikTok
To learn more about our social media tactics, click here.
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