The holidays are quickly approaching, meaning three things: twinkling lights, candy canes, and public relations campaigns. That’s right – the season of giving is a great time to show your audience how much you appreciate them with a well executed public relations campaign that embraces the holidays.
Here are three ways to help you create the perfect holiday public relations campaign:
Embrace the Season of Giving and Partner with a Good Cause
Giving to charities is a crucial part of every brand’s story year round, but the holidays is a great time to up the ante. Partnering with charities is a win-win, as it can garner great press coverage while also helping a cause that you believe in.
Create Shareable Festive Content
Get in the jolly spirit and create and post content that is relevant to the season. Have a holiday photoshoot for your brand and use winter-themed props like scarves, holly, candy canes and more to create a winter-wonderland aesthetic that will get your followers in the spirit.
Release New Holiday-Exclusive Products
Nothing gets people more excited than limited-edition. Think Starbucks Red Cups, Coca-Cola polar bears, and Macy’s Letters to Santa. Having an annual holiday themed product is a great way to get your audiences excited to engage with your brand. Plus, it will keep them excited waiting for it to happen next year.
For help staying focused during the holidays, click here.
