It is almost 2018 and visual marketing is on the rise. 46% of marketers can agree that photography is essential to their brand’s storytelling and 84% of communication will be visual within the next year. It’s a fast-changing world out there, so to remain competitive in the game it is time to say, “Cheese!” to implementing brand photography to your business’ marketing strategy with these 3 ways you can use it to your advantage:
What’s on the menu? – A picture is worth a thousand words and also an image of a perfectly structured burger can get just about anyone hungry. You have probably spent a great amount of time determining which dishes would make it onto your restaurant’s menu. And although a brief description of what is on the plate leaves room for imagination of what the dish actually looks like, a visual image could make the plate that much more enticing. So show off that handcrafted masterpiece and start playing with your food!
Lifestyle and Aesthetics – Everyone loves food, but when it comes to building your brand’s online presence it is important to create a cohesive aesthetic with your photos. Making your images blend seamlessly together as one, big picture gives the audience a sense of what they are stepping into before they visit your restaurant. Your mother probably told you to, “never judge a book by its cover,” it is what a consumer will have to do when they are considering a purchase.
What makes you so special? – And by this question we do not just mean what sets your business apart from the rest, we actually want to know what special you have on the menu today! Branding your restaurant not only reflects the atmosphere created by the food, people, and visual appeal, but it allows you to market time-sensitive specials. Taking the time to build a following and gain attraction on the social media stage will spread the word on your daily exclusives. It makes a sense of urgency to check out what the fuss is all about and can appeal to new customers.
Ultimately, the result of upgrading your restaurant’s brand photography will outweigh the sacrifice of spending the time and effort in doing so. Your hard work will show through the lens and capture your audience because what you get out is what you put in.
