While you may not be a die-hard podcast lover, chances are you’ve probably still listened to one at some point, or at least know what they are. From girl talk to true crime to sports, we’re seeing podcasts everywhere–and we’re not mad about it. Here at BLND, we’re always on the lookout for new public relations tactics, and podcasts are one of our favorites. However, we also understand that podcasting is a relatively new and unfamiliar concept that can seem like a daunting task to take on. To make this process a little easier, we’ve put together a few key reasons why your brand should have its own podcast – or at least be on a few.
Increases Brand Visibility
Now more than ever, it’s becoming increasingly difficult for brands to stand out. From aesthetics to marketing strategies to product development, it seems like everything has already been done. With over 90 million listeners, podcasts provide the perfect opportunity to reach new audiences. Not only that but releasing podcasts on a consistent schedule will ensure that you are always fresh in your audience’s mind. All of which will significantly increase your brand’s visibility.
Builds Authentic Relationships
Building authentic relationships is key to successful public relations. By taking the time to talk directly to your audience for 30-90 minutes, you are not only providing them with a personalized experience, but you are also showing them that you actually care. Ultimately, this will result in more authentic relationships and an overall stronger brand presence.
Creates Networking Opportunities
As a boutique public relations agency, we’re always on the lookout for new networking opportunities. Podcasts are perfect for that because they can be used to invite guest speakers who will share their experiences and thoughts. In exchange, there’s a high chance they’ll feature you on their podcast or blog as well, which will significantly build your networking opportunities.
One of the best things about podcasts is that they are extremely low risk. Unlike other forms of media production, you don’t need to spend a bunch of money renting studios or fancy equipment. In fact, some of our favorite podcasters admit they prefer to record straight from their phone. Even better, podcasting can be done just about anywhere. If Khloe Kardashian and Scott Disick are podcasting from their bathtub, so can you.
Yes, podcasting is an effective public relations tactic, but it can also be a lot of fun too! Show your quirky side, make some jokes, bond with your audience, learn something new from a guest speaker–make it something you look forward to in your day and you’ll get a lot more out of it.
Now that you know how podcasting can benefit your brand, here are some other public relations tactics that we love.