public relations

Blogging for SEO – What You Need to Know

Search Engine Optimization – or SEO – is an integral part of a brand’s public relations strategy. Without excellent SEO on your website, you audiences will be unable to find your brand with a Google search, which can be detrimental to business. In fact, 39% of all global ecommerce traffic comes from a Google search, and 92% of searchers select businesses they find on the first page of local search results. 

While there’s no magic wand to wave to put you on the first page of Google, blogging is a surefire tactic to slowly build your SEO ranking steadily. Here are our tips on how to best blog for SEO. 

 

Use Keywords Strategically 

Just as keywords are the meat and potatoes of public relations, they are to SEO blogging. Include keywords relative to what someone would search to find your business. For example, if you own an ice cream shop in Los Angeles, write blogs including keywords like “ice cream,” “ice cream shops,” “los angeles ice cream,” “los angeles,” and “best ice cream.” Make each blog about a specific keyword, and ai to include said keyword at least 3 times in the body of the blog, in the title, and in the meta description. 

Structure Properly 

While headings are important for structuring a blog, they are also incredibly important for SEO. Headings help Google see the main topics of the blog, increasing search capabilities and heightening your ranking. 

Use Transitions 

SEO tracking identifies transitions, or signal words, in a blog post to help find main ideas as these words help people scan read through the text and still understand. Words like “first of all,” “second,” “surely,” and “therefore” will be picked up by SEO algorithms and enhance your ranking organically. 

Optimize the Length 

The best blogs have a minimum of 300 words, as Google likes long articles that go into depth. However, if your blog is too long, users won’t read the entire thing and will “bounce” off of the page. 

 

If you’d like to learn more about how public relations can improve your SEO, click here

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