With the rise of social media, influencer marketing has become a major Public Relations effort. Thousands of brands from all industries work with so-called “influencers,” but the logistics of working with an influencer can be confusing. We at BLND, a boutique lifestyle Public Relations and social media agency, are here to guide you through! We put together this FAQ list to answer some of the most important questions:
FAQ #1: WHAT IS AN INFLUENCER MARKETING CAMPAIGN?
As a practice, influencer marketing is the partnering of brands with influencers, a group of powerful thought leaders on social media. Influencers produce unique promotional content to broadcast a brand message for marketing purposes, such as selling a product or advertising services.
FAQ #2: HOW DO I FIND THE RIGHT INFLUENCER FOR MY BRAND?
Finding influencers that match your brand is vital to the campaign’s success. One way of finding influencers is to search for relevant hashtags on social media platforms. Additionally, brands can connect to influencers on influencer marketplaces such as TapInfluence or Influenster. Many PR and talent agencies offer influencer marketing services that match brands with influencers that they believe will have the greatest impact on the company’s marketing goal.
FAQ #3: IS INFLUENCER MARKETING AFFORDABLE?
The beauty of influencer marketing is that it works with every budget. Compared to traditional marketing strategies, it is a cost-effective marketing strategy. The cost of an influencer marketing campaign is dependent on factors such as a company’s objectives, timeline, demands and the influencer with whom they chose to partner. Although most influencers ask for monetary compensation, some newer influencers accept commissions on sales or free products.
FAQ #4: WHAT IS A MICRO-INFLUENCER?
Impactful influencers with an audience between 1K to 100K are considered micro-influencers. Despite having a smaller audience, micro-influencers drive high engagement rates from their followers. As such, they often are experts in their field and appeal to a niche audience.
FAQ #5: HOW DO YOU MEASURE INFLUENCER MARKETING SUCCESS?
Measuring influence is complex, but there are several ways to track the success of an influencer marketing campaign. To measure success, you can track the volume of outreach to influencers, engagement, brand mentions, press hits, and site traffic generated by the influencer community.
FAQ #6: HOW DOES INFLUENCER MARKETING AFFECT MY SEO RANKING?
SEO ranking is influenced by inbound links, quality of content and user engagement. When an engaging influencer mentions your brand on social media, the inbound links to your page increase, which translates to increased visibility and discoverability.
Want to learn which brands successfully integrate influencers in their campaigns? Click here.