Public relations can be a great asset to your small business. It can help your business boost online engagement and social media presence. As a boutique public relations agency, we have put together a list of five things your small business needs when it comes to public relations.
Clear Branding
Your branding is how your business is perceived and recognized by others. You want your branding to be clear and persistent to establish brand recognition. If your social media accounts are light and eye-catching, you want to make sure your website and other platforms stay that way too. Your audience should be able to recognize your brand in any situation. If someone is on your website, you want them to understand your brand and what you do and or sell. It is important to pick a brand for your company and stick with it to ensure there is no inconsistent branding or confusion.
Great Media Contacts
Media contacts are journalists who are pitched stories about a particular topic, product, or company. It is important to have great media contacts and relationships with these journalists to keep them interested and wanting to write about your business or product. Depending on the company or brand, it is important to keep up with the specific industry, the journalists, and who they are writing for.
A Social Media Presence
Social media presence is a massive part of your brand. Nowadays, social media can be the biggest contributor to your business’s well-being. On all social media platforms, it is essential to keep your branding clear and to the point. You want to make sure your content is high-quality and eye-catching. This is your chance to pull in a crowd and go viral with a product. This is also a place to grow a relationship with your customers, which is very important. Interacting with accounts who comment, dm, and even tag your brand in posts can help build and show a level of trust, which is an excellent reputation to have.
An Engaging (and Informative) Website
Not only is your social media presence important, but so is your company website. When someone visits your website, be it a reporter interested in writing about your company or product or a potential customer, you want your website to be professional and a great representation of your business. It does not need to be over the top, but it needs to give your brand’s necessary information like what you do or sell, location, and insights on what you do or sell. High-quality pictures and solid webpage formatting can make a big difference to viewers.
If you want to take your site to the next level, add a blog. A great blog using search engine optimization (SEO) is a smart way to bring online traffic to your website. Your blog posts can get more hits to your site, meaning that more of your target audience will view your brand just by key Google searches.
A Unique Value Proposition
Every business and brand has something that makes them special and different from others. It is important to show and emphasize that difference to show your uniqueness. If you own a beauty brand that also donated a percentage of its earnings to a non-profit organization, that is something you want to shine a light on. What makes you a one-of-a-kind brand is what will set you apart from others and make people want to buy your product.
Public relations can significantly benefit your small business and help give it the extra boost it needs. We are a boutique public relations agency and would love to help you and your business with PR. To learn more about our services, click here.
