Signing on new clients is an exciting time because it means diving into new ventures and expanding your business. However, there are many factors to consider when searching for ideal clients. The client should be a good fit for your public relations agency as they will play a big part in increasing the growth and reach of your agency.
Read on to find out how you can attract your ideal client!
Business Goals
Taking a step back and reevaluating your business as a whole is a great start. Some topics of discussion to consider would be the industry your public relations agency wants to focus on. Is it Lifestyle? Technology? or both! Once you have a clear idea on the sectors your business wants to be in, you can focus on the services to provide these clients. What can your business do for others that will get their attention and sign on? Some services include influencer marketing, social media, and traditional PR which encompasses the many faces of public relations..
Agency Branding
After looking over your business goals, building your brand to cater to the specific industries your business wants to work with is the next step. What type of public relations agency image do you want to show the media? Warm and welcoming or sleek and shiny? It’s all about how you want to be perceived by the industry. In addition to this, showcasing results by providing solutions for potential clients will only want them to work with you!
Clientele Profile
A lot of agencies struggle to find their clients because they do not have a concrete idea of what they are looking for. Creating an outline of what you would like in your potential clients will make the search for them easier. Ideal client demographics, personal characteristics, number of clients needed for revenue (the most profitable) and how your agency could work with them to solve their problems are things to consider. For a quality client base, you have to remember that the client should value your business as well! The more information you know about your future clients, the easier it will be to create a marketing plan to get their attention. For more tips, check out this article by Forbes.
Networking
Now that you know what you want, you have to strategically put yourself out there to do the actual attracting! Finding in-person or virtual events where the type of clients you want to work with make an appearance is the best. Social media, networking events, and industry related events will help you get the attention you need to find your clients for your public relations agency.
Now that you know a few things to keep in mind while looking for clients, it’s time to put these tips in action and start building your base! Click here to learn more about agency-client relationships.
