Creating and maintaining the right branding for your product or service is crucial for every business. Branding refers to the personality, tone, voice and style of your company. Your brand is how you communicate with consumers and how they remember you, distinguish you from the crowd. It is also a way for your business to differentiate itself from your competitors – good brand styling can raise your company from a pool of similar products and become the industry leader.
Developing a consistent brand style will position your brand as a concrete entity, and allow consumers to remember you. Brand recognition is highly important, as consumers are much more likely to choose brands they are familiar with, connect with, and enjoy. One major way to uphold your company’s branding is to keep your visuals and voice consistent. Whether you are advertising, posting on Instagram, Facebook, your website or sending out a newsletter, the images, overall theme and voice need to be consistent across all platforms and campaigns. No matter where they are, consumers should see your images, or read your posts, and immediately relate them to your brand. This is how loyal consumers are created that value your products over others.