Ever since Apple launched the new iPhone 6 and iPhone 6 Plus, iPads have been lacking some love. Today, iPads seem to be facing an unfortunate fate. Since the September launch of the new iPhones, reader habits of those who own the large devices (iPads and iPhone 6’s) have changed drastically according to the news-reading service Pocket.
Pocket found that Apple users who upgraded to the iPhone 6 and 6 Plus spent more time viewing all sorts of content (yes, including Netflix) on their phones, even when they had their iPads to use as well. After analyzing 2 million online articles, video opens, and reading behavior of readers both before and after their phone upgrades, Pocket found that iPhone 6 users chose to view content on their phones 72 percent of the time as opposed to their iPads. iPhone 6 Plus users leaned even more greatly on their large smartphones for reading, spending 80 percent of their time on their iPhone.
Does this mean the end is near? No one really knows for sure, but the odds aren’t looking so good. How do all of you iPhone 6 and 6 Plus users feel about it? Here at BLND, we love having upgraded to the new phones; however, we still have much love for our larger devices, too. Luckily the holiday season has arrived, so for those who still want to purchase iPads despite this Pocket study, there’s still hope for you after all!