Influencer Marketing on TikTok: What You Need To Know

influencer marketing

Since TikTok’s initial release in late 2018, more and more people have grown fond of the social media platform. In fact, the COVID-19 pandemic actually contributed to the application’s fame and success. With everyone stuck at home with nothing to do, TikTok surged in popularity and user numbers grew. Many ordinary people gained fans overnight, and this has resulted in the creation of numerous TikTok influencers. At first, many influencer marketing strategies overlooked TikTok as a platform, but today, it can be a lucrative place to look. Here are three reasons why TikTok influencer marketing could be right for your brand. 


A Younger Demographic

When planning marketing campaigns or strategies, it is always important to think about who your target audience is. If your audience is older, then Facebook would be the place to post. TikTok is dominated by the young adults of Gen-Z, who are starting to become the prioritized audience for most business industries, especially fashion and tech. Supporting and sponsoring TikTok influencers makes millions of teenagers and adults more aware of your brand. 


Engaging, Creative Content 

One of the benefits of using TikTok for marketing purposes is that there are a lot of ways to get creative. Therefore, it is easier to make unique content, whereas on other social media platforms, it is difficult not to copy off of other people’s posts. Because TikTok is a video platform, the opportunities to create funny, engaging content that promotes your brand in a positive light are endless. The more innovative you are with your content, the more people will be intrigued by the product being promoted. TikTok influencers are known to have the creativity skill, because that is what made them famous in the first place. 

Niche Topics

Almost every single age group in the United States, and even some parts of the world, have TikTok. Because of this, the app has become a massive advertising area. There are different sides of TikTok, meaning that you could one day end up on the Lululemon and Alo Yoga apparel hauls and ad videos, and the next day you could be on cooking TikTok. Therefore, we have a larger range of influencers, who can be Gen Z, millennials, Gen X, or even boomers. This makes it easier for brands to recruit influencers who will represent their brand in the most suitable way.


TikTok is becoming the future of social media. The good news is that there are many influencers to choose from. This platform is constantly evolving, so don’t be surprised if you quickly find your dream ambassador.