From Myspace to Facebook and now Instagram, every few years a new app changes the way we use social media. With over two billion app downloads, TikTok is the newest candidate redefining the way we use social media. For a social media firm, the question becomes is this platform something that is here to stay, or is it just a fad? To us, we think TikTok is here to stay – and here’s why.
First of All – What is TikTok?
To say that 2020 was the year of TikTok is a massive understatement. A mix of viral videos, dancing, music and micro-video content, TikTok was the number one most downloaded app in 2020. Originally created by Zhang Yiming in 2016, TikTok rose in popularity over the years and established a new generation of social media stars and users. Now ranked as the sixth largest social media network, TikTok is unlikely to be a short-lived fad.
Large (and Growing) Audiences
With 689 million active users on TikTok, it’s clear that at least some users should align with your businesses’ target audience. Most TikTok users are part of Gen Z. However, the social media app is gaining the attention of broader audiences, with almost 36% of US users above the age of 30 now active on the platform. Achieving record numbers of growth everyday, any good social media firm recognizes the massive potential that TikTok can have on your marketing strategy.
High Engagement Rates
Engagement rates on TikTok outperform all other platforms. Even more surprisingly, users average about 45 minutes per day on the app. With these numbers, TikTok can be a great way to promote your brand. That being said, TikTok is unique to its competitors, so your approach to making content should be different.
Our social media firm knows that success on TikTok comes down to creating exciting content that will keep users watching and engaging with your videos. Think about adapting your approach to TikTok the same way you might with a blog post. Brainstorm topics or common questions that might interest your target audience. Comedic and relatable content also performs well on the platform, so have fun with it!
Looking for some other ways to get involved with social media trends? Read more about the five social media trends you need to try in 2021.
