You know how you can tell when you receive a mass snapchat that someone obviously just sent to their entire friends list, and you never respond? The same applies to media pitches. If you don’t take the time to personalize your pitches to media reporters or outlets, they aren’t going to want to help you. Here at our public relations agency, we have developed a formula for crafting perfect personalized pitches every time.
Research, research, research
It all starts with research. Take the time to discover the reporter’s demographic, interests and behaviors. This helps you understand more about who they are and how you can help them write a story that fits their brand. While it is important to be creative and persuasive, it’s most important that you explain how this can benefit them.
What’s the subject
Now that the stalking is done, next is the subject line. This can either make or break you. You want to grab the reader’s attention, but also acknowledge that the email is not a mass message. Include their name or refer to a recent project they have done.
If you got it, flaunt it
Show off that you did your homework and you researched them and what they’re all about. In the body of your pitch you want to be short and sweet. First, make sure you introduce yourself and your public relations agency and let them get to know you. Before you dive into your client or company, start with how this relates to them and why you think they can gain from it. Then, take an angle, state your purpose and provide details that will interest them.
Spring into action – with a CTA
When concluding your pitch you need to add a call to action. This explains exactly what you want from them and by when you would like a response. Be friendly and thank them for their time. There is a good chance they won’t respond immediately. Send a follow-up and remind them of your timeline.
When you personalize a pitch and create a connection with a reporter or media outlet, you and your public relations agency develop a relationship that you can use again in the future. And that’s key for your public relations agency.
If you’d like to learn more about best practices for pitching, click here.
