In a world where social media is becoming a necessary part of a business strategy, the importance of traditional public relations can get lost in the crowd. However, media placement, image management and community involvement can create a positive media buzz for both you and your business. Public relations is also one of the most cost effective methods for small businesses to raise awareness.

Consumers are often more open to media coverage of a product or service, rather than traditional advertising. A company can gain a great deal of credibility from a magazine, popular blog or newspaper endorsement. Through a well-crafted media plan your company can reach potential consumers that you otherwise may not have been able to reach. A steady presence in the media will also raise you websites rank on Google. For small business especially, placement in several media outlets and a high Google rank can help your brand appear larger and more established than it may be. This image will not only attract new customers, but it will also draw in more qualified employees.

Bottom line, public relations is widely beneficial to a business’s growth and should be the cornerstone of your company’s strategy.