An Instagram takeover is a great way to expand your following and boost interest through a variety of audiences. For brands partnering with influencers and bloggers popular in your industry, they can be an interactive way to put your business or product in front of their large number of followers. It also gives your current followers an incentive to continue following you as the takeover can give them an insiders look at that bloggers tips & tricks. Before entering into the world of Instagram takeovers, it’s important to create a plan to fully utilize the takeover to achieve your goals. Here are some key points to have a successful Instagram takeover:
1. The very first thing you should do is define the goals of this takeover. What do you want to get out of it? To get the most out of this experience, you must have solid outcome expectations. Common goals of takeovers include product launches, brand awareness, audience expansion or simply just for fun. Clearly defining what you want out of this will give you the best results and will also help you see where you can improve in the future.
2. Choose your takeover partner wisely. The right partner will depend mainly on what your end goal is. Choosing someone who has a large following will prove the most successful, but it isn’t necessarily a requirement, depending on your expectations. The best goals to give whoever is taking over your account are to share posts encouraging actions for your intended audience and keeping the content aligned with your brand’s aesthetic and message.
3. To track and monitor the success for the campaign, create a hashtag. Using a hashtag will create a quantitative way to measure its reach. You’ll be able to click on it to see how many people posted about it, engaged with it and the impressions the post made. Other key statistics to record and track could also be the number of new followers you receive, how many impressions the takeover receives or the number of likes and comments you receive.
4. Last, but certainly not least, promote your takeover. About two weeks before is the best time to share what is coming. You don’t need to post about it every day for two weeks, but little reminders will go a long way. Building the event up will get your audience excited and sure to tune in.
