Valentine’s Day is just around the corner, and this year’s celebrations will be anything but traditional. The holiday of love is still contending with the impacts of the pandemic on our relationships: while some are navigating the currently less-than-desirable dating scene, other couples have just been spending a little too much time together recently. All considered, if 2020 has taught our public relations agency anything, it’s that unusual circumstances call for a unique approach to your public relations campaign!
Here are four campaign themes that are sure to have your followers falling for your business this Valentine’s Day.
Galentine’s Day
First coined by Leslie Knope of NBC’s Parks and Recreation, Galentine’s Day has become a widely celebrated tradition for women across the country on February 13th. The day is all about showing love to the ladies in your life – mothers, daughters, sisters, friends, etc – without the need for a significant other in the picture.
Creating social media campaigns surrounding Galentine’s Day and having followers tag the ladies in their lives in the comments is a surefire way to spread the love, both for the girls and for your company!
Self-Care & Self-Love
The women at our public relations agency agree: self-care is an absolute must! Quarantine may have forced us all to spend more time alone than we may have liked this past year. However, that doesn’t mean you’re any less deserving of spending it on treating yourself! After all, who’s more important on this holiday of love than you?
Campaigns showcasing dual gift options – one for your significant other, and one for you – are genius for this Valentine’s Day!
Giving Back
2020 constituted a year of giving back as businesses around the world were impacted by closures from the pandemic. Encouraging your followers to continue the spirit of gratitude this Valentine’s Day is meaningful in more ways than one!
One of the best ways to spread love in your community is to partner with a local charity or non-profit. Run a donation campaign that gives back a portion of your proceeds!
For more advice on how to use your social media following for good this Valentine’s Day, click here.
