What Big City Consumers Look for in Brands
- Jul 10, 2019
- By Sara Myers
From brands in Los Angeles to brands in New York, consumers are getting picker and picker with the brands they are shopping. Consumers’ attention spans are shortening while their expectations of brands are growing. People are looking for connections between them and the brands they shop while keeping in mind how these brands can benefit them. Consumers are in complete control meaning brands can’t just send a message and expect them to believe it. As a brand or business in a busy city like New York, it is vital to understand and meet the needs of consumers. The team here at BLND PR knows what consumers are looking for in brands so we came up with some tips to keep in mind to further your brand to make sure modern-day consumers are satisfied.
1. Leave a Memorable Brand Experience
Without consumers, a business wouldn’t be a business. Because consumers are so intrinsic to a brands success, their experience needs to be a major focus. As a brand, you must create experiences that are memorable and experiences connect with customers. The difference between buying and shopping is that buying is the act of meeting a need, while shopping is about finding a need in something that you weren’t originally aware of. Stores in New York do a great job capturing attention with entertaining stores to engage customers with their products, helping them shop to find their needs!
2. Choose Quality
The primary reason consumers choose to buy a product from a brand is because they trust that brand and know the product or item will work. Customers will come back to a specific brand if they have seen the results from the product. Make your brand is for its known quality to keep the reputation of your brand strong
Everyone is looking for the next best thing. Innovation is vital in order to keep an audience’s attention and to generate new customers. Innovation can be the hardest aspect for companies to implement since it requires extreme product knowledge. Companies must be constantly looking to keep their products updated and fresh while improving current formulas. The goal of every formula should be to improve the look, increase shelf-life, and further efficacy.
4. Competitor Comparison
Even if you believe your brand is doing the best it can, a competitor can take all of a brand’s hard work away if they are doing better. The goal of every brand should be to beat the competition and capture positive public attention. You can do this by being aware of your brand’s competition and by doing everything they are doing + more!
5. Be There!
Today’s consumers are accustomed to the instantaneous nature of services provided by brands. Businesses have become expected to cater to consumers’ needs at a moment’s notice. Because of this, the average consumer experience is falling short of their expectations of brands. To meet the high bar that consumers have set and to prove your brand’s value, you must prioritize their time and personalize each interaction with your customers to make them feel heard and understood. Brands who successfully build consumer connections through instant and helpful communication will retain a loyal audience.
Want some inspiration from trendy brands? Check out some brands that are killing it in New York City here.
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