Instagram Reels: What Are They And How Should You Use Them?

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Watch out, TikTok. From our favorite celebs to top influencer accounts, we’ve been seeing Instagram Reels everywhere since they launched in August. As a social media agency, we’re always on the lookout for new creation tools, and this one has certainly caught our eye. At the same, we understand that learning new tools like this can be both difficult and overwhelming. To help make this process a little easier, here at BLND, we’ve broken down everything you need to know about Instagram Reels.


What Are They?

Similar to TikTok, Instagram Reels allow users to record and edit 15-second multi-clip videos with music, effects and other creative tools. Reels can be shared with your followers on your feed, or to a wider audience through a new space on the Explore page.


How Are They Created?

Luckily, creating Reels is pretty simple. All you have to do is open your Instagram camera and click on the Reels icon. From there, you’ll have the option to record clips one at a time, all at once or to upload existing clips from your camera roll. Then comes the fun part: the editing process! There are tons of creative ways to edit a Reel. Try adding music, changing the speed of the video, applying effects or even adding a funny caption. The sky’s the limit here, so be creative and have some fun with it!


Why Are They Important?

Yes, Instagram updates are usually boring and irrelevant, but Reels are something you’ll want to pay attention to. If you thought Instagram Stories were big, Reels are about to be even bigger. With tons of creative tools and special effects, Reels are the perfect opportunity to showcase you or your brand’s personality. Even better: the new Explore page feature is a great way to reach new audiences. As a social media agency, we’re all about Reels. They’re easy, fun, and most importantly, the perfect storytelling tool.

Now that you know everything about Reels, here are some other ways you can spruce up your Instagram content.